Case Study - Mississauga Tourism

Overview

The City of Mississauga publishes an annual visitor guide showcasing local attractions. They distribute over 120,000 copies of the print version. The map is on a tear-away page at the back of the guide.

The guide is available on discovermississauga.ca as a PDF download. The map is also distributed by local hotels, on map pads for them to tear off a copy to provide to their guests.

Mississauga visitor guide city map

Process

Mississauga's Communications Department approached me in 2017 to recreate and update their existing maps. They wanted to change the style of the map, add the villages, and a legend grouping the attractions by category. The main map is on one side of the printed page and the City Centre and Port Credit maps are on the reverse.

They also wanted a print-ready template for the double-sided map pad. They provided additional images for colouring for me to add to the template.

Colouring page from Mississauga visitor guide

The Results

They were very happy with the map. This year we worked together again for the 2019 update. Their designer provided updated colours and font changes for their guide, which I incorporated into the files for both print versions and the online PDF.

Mississauga City Centre and Port Credit maps